James Kerr
Co-founder & CEO
Ten years across startups and advising the world's largest companies, watching the same pattern: AI champions figure it out, then leave, and the playbook leaves with them. Former strategy team lead on Accenture's Growth Strategy AI team. Co-founded a UK cannabis research venture that secured one of the country's rarest Home Office licences. The AI industry forgot to put people first. Now building Ascend to put them back in the equation.